Wednesday, January 13, 2021

Searching for a financial advisor online

financial advisors near me

For those of us old enough to remember the pre-Internet days, searching for a financial advisor back then was a fairly arduous task. As for most searches the first port of call was Yellow Pages and a sift through dozens of pages and adverts to find a financial advisor who looked like he or she might be the most suitable. In the absence of websites or social media many people relied on word-of-mouth.

The dawn of the Internet and Web 2.0 (broadening out into social media) made access to information more readily available and, importantly, interactive and accessible 24/7. During the pandemic online services have become invaluable and in some cases a lifeline. Financial Advisor Finder is an impartial website not owned or co-owned by any financial advisory practice and provides a mixture of large and small, independent and restricted advisors. The site provides background information on financial advisors, areas of expertise, qualifications, reviews and ratings. As the website grows we will be adding a broader mix of different types of advisor to choose from, for example, advisors offering ethical investments.

Once you have chosen an advisor then meetings can be held remotely by video conference to chat through requirements, objectives, answer queries and to provide an overview of costs and procedures. As well as saving time this approach allows for social distancing whilst still maintaining the all-important face-to-face dialogue.

Monday, January 4, 2021

Lead generators - how 'independent' are they?

financial advisors near me

There are a number of websites that offer to find a financial advisor based on the visitor's postcode and area of interest, such as 'pension planning' or 'inheritance tax'. Typically a visitor will complete a simple online form and be subsequently contacted by an advisor in their local area. These type of services are usually free to use. Others provide a list of financial advisors so that the visitor can contact an advisor directly without completing a form.

The question arises, however, of how independent these type of websites really are. There have been some examples where the website is actually owned (or part-owned) by a firm of financial advisors. Not surprisingly, when a visitor searches for a local financial advisor, they are contacted by the same firm of financial advisors. In other words, despite their appearance, the websites are not truly independent and exist simply as lead generators for particular firms of financial advisors.

In other cases, a visitor who might request access to independent financial advice on ethical investments ends up being contacted by a restricted advisor with a limited range of investment products - the request and the outcome do not match.

Financial Advisor Finder is a privately owned service that lists both independent and tied advisors from a range of different practices across the country. As the site continues to grow then the number and variety of different advisors will increase to include details of each advisor's background, experience, qualifications, reviews, ratings and areas of expertise. Visitors have the option of browsing a list of advisors or asking for an advisor to be found on their behalf. We hope that the site will help visitors to make a more informed decision on which advisor to choose.

How are financial advisors acquiring new clients during the pandemic?

A survey by FTAdviser has revealed that 1 in 5 financial advisors are looking for new ways to generate new business, with a substantial pro...