There are a number of websites that offer to find a financial advisor based on the visitor's postcode and area of interest, such as 'pension planning' or 'inheritance tax'. Typically a visitor will complete a simple online form and be subsequently contacted by an advisor in their local area. These type of services are usually free to use. Others provide a list of financial advisors so that the visitor can contact an advisor directly without completing a form.
The question arises, however, of how independent these type of websites really are. There have been some examples where the website is actually owned (or part-owned) by a firm of financial advisors. Not surprisingly, when a visitor searches for a local financial advisor, they are contacted by the same firm of financial advisors. In other words, despite their appearance, the websites are not truly independent and exist simply as lead generators for particular firms of financial advisors.
In other cases, a visitor who might request access to independent financial advice on ethical investments ends up being contacted by a restricted advisor with a limited range of investment products - the request and the outcome do not match.
Financial Advisor Finder is a privately owned service that lists both independent and tied advisors from a range of different practices across the country. As the site continues to grow then the number and variety of different advisors will increase to include details of each advisor's background, experience, qualifications, reviews, ratings and areas of expertise. Visitors have the option of browsing a list of advisors or asking for an advisor to be found on their behalf. We hope that the site will help visitors to make a more informed decision on which advisor to choose.