Tuesday, February 2, 2021

Are you a Financial Advisor Buying Online Leads? Disappointed?

financial advisor leads
There is an important difference between natural search listings and paid listings on search engines. Often, financial advisors will buy leads that have been generated from paid listings from third-party services only to find;


1. The prospect has no idea of who the caller is
2. The prospect is being called by their competitors at the same time
3. The number provided is a false number due to fear of spam calls

Sound familiar?


Natural search listings, whereby visitors choose to call an advisor having read their background and credentials, can result in very different types of enquiries and outcomes.

Instead of buying poor quality leads from third parties and getting involved in a scrum, its often better in the long run for advisors to focus on promoting their practice and building credibility. This 'slow burn' approach helps to nurture better long-term client relationships based on trust.

Find out more about becoming listed on Financial Advisor Finder

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